Farewell to the Norway Ride: A Disney Remembrance
From before I can remember to the beginning of my high school years, it was my family’s tradition to go to Disney World for the week of Thanksgiving. It was the only vacation we took for the better part of my childhood, and we prided ourselves on our special insider knowledge as regular, annual visitors to Disney World. The crown jewel in our treasury of underloved “secret” attractions was Maelstrom: A High Seas Adventure . Located in the Norway pavilion of EPCOT, the Disney World theme park conceived of as a “permanent world’s fair,” Maelstrom was better known to my family and many others simply as the Norway ride. On October 5th, this little piece of my childhood died before I even got the chance to travel from my new Texas home to Florida to say goodbye, shut down forever in order for Disney World to erect a more modern, crowd-drawing attraction in its place; in this case, a Frozen-themed ride taking place in Arendelle, the fictional land inspired by Norway itself. While I’m sure current and future generations of children will be satisfied with the singing and dancing of forest-dwelling PUA trolls that lack appropriate boundaries , I intend to cling curmudgeonly to my memories of the Norway ride as it stood for the past 26 years.
I’ll admit that a large part of the ride’s appeal was its delightfully abandoned feeling: my cousin and I, raised almost as siblings with the rivalry to prove it, would pause in our constant bickering to relish running through the lobby, racing each other around empty barriers meant to impose order on a crowd of hundreds, screeching over the recorded Norwegian-accented greetings like the godless heathens our parents insisted we weren’t. But the ride itself was just as magical, a campy mixture of the bastardized myth-telling Disney trots out for foreign cultures, and the overwrought celebration of contemporary industrial prowess it reserves for white ones. (Norwegians: they’re just like you, but they talk funny and eat a lot of fish!) Even as kids, we recognized the dubious frisson of excitement generated by loving something kitschy and uncomfortably dated.
Those who know and love the Norway ride well will remember how it goes. You get into a boat that’s a little bit damp, sprinkled but not soaked in boat-ride water with its special odor of recycled sweat, promising a drop that’s always more thrilling in memory than in actual execution. Once inside, you sail through the lobby, straight into a dark, steeply upward-sloping tunnel. Suddenly, there’s a bright, piercing light: the all-seeing eye of Odin has opened, illuminating a florescent, bearded Odin-face that warns you of the danger ahead, a spooky Nordic adventure that a snot-nosed kid from suburban South Florida may or may not be able to handle.
You float through a room or two of yellow-bearded robots blowing horns in the mist. You wonder where the trolls are, because you were promised trolls. And then suddenly you see them, above you on a cliff, and poking out of the water beside you. They don’t like you, and they mean business , judging by the swirling spiral of sparkles that has appeared overhead. They begin chanting, a spell so simple, so deeply embedded in my consciousness and those of frequent Norway-riders, that my Florida friends and I still sometimes giddily recite it whenever somebody we really can’t stand to be around shows up at the bar or social gathering we’re at: DIS-AP-PEAR! DIS-AP-PEAR! BACK! BACK! O-VER THE FALLS!
And back you go: in a pretty edgy move for a vaguely historically-themed boat ride, your little Viking craft is pulled backwards down a hill, past some glow-in-the-dark landscapes and some very menacing, eerily thin polar bears, into a room that looks like it was plucked whole from the Dark Crystal soundstage, all ferns and ivy and convincing rock outcroppings bathed in a synthetic golden-hour glow. Now comes the best part. As one of the trolls from earlier rises from the boggy ground and wiggles its eyes at you judgmentally, your boat teeters over the edge of a waterfall, open to the outside, where you can see people milling around and pointing in the Norway pavilion square if you look over your shoulder. For a few seconds, no matter how many times you’ve ridden it, or just watched from out in the square below as the boats appear over the edge and then disappear safely back on track, it feels like you might actually tumble over the faux rocks. But then the boat ambles down another hill — forwards, this time — you feel a couple little drops of water splash over you, and you are safely transported to a dark room populated only by an oil rig, a lightning storm, and a moving painting of another oil rig.
The narrator is conspicuously silent as you move through this room, and the painted oil rig appears to be on fire. This is never explained. My personal theory, after years of analysis, is that the scary underfed polar bears are actually superior magicians to the trolls, and are casting a dark, destructive spell on the rig in a last ditch effort to save their home. I suspect that your quiet passage through this room is intended as the bears’ warning against further human meddling.
The moment passes and you wind up in a little replica fishing village that might be charming if it wasn’t always in the shadow of an artificial nighttime, where all the houses are boarded up, and disembodied voices are commanding you to get out of your boat and leave. You are ushered into a dark theater to watch a film that everyone skips to get to the souvenir troll store faster. There’s not much to the film — it’s comprised exclusively of white people laughing conspiratorially over how delightful it is to be blonde and good at standing on boats and not ever freezing to death — but if you stay to watch the whole thing you are rewarded with brief glimpses of a sexy male schoolteacher herding children around a museum, and a striking woman in a lab coat walking confidently through an industrial setting where science undoubtedly occurs. Congratulations! Norway is a real place where humans live and you now officially know enough about it to pretend that you’ve been there.
My most treasured memory of the Norway ride is from 1996, the year that my dad, amicably divorced from my mom since I was a toddler, came along for our annual Thanksgiving trip. For the three years previous, it had always been just the four of us — my mom, my aunt, my cousin, and myself. My mom and her sister both became single parents within two years of one another, and had been estranged from their own parents since they were of age to leave home. On our first Thanksgiving Day since my mom and dad had separated, she and I were T-boned in her car on our way home from our holiday dinner at a friend’s house, resulting in a wreck so bad that the response team had to lift me, surprisingly unharmed, out of the car through the roof. She decided then that she never wanted to spend another Thanksgiving in Miami, and she and Tía both didn’t want their children to feel like kids with a broken family when just the four of us were gathered around the dinner table every year. They wanted to start a family tradition with just the four of us that we could look forward to and be proud of every year; thus, the annual Thanksgiving trip to Disney World was born.
Despite the divorce, my mom and dad had always made it a priority to raise me as a team, relying on one another in tough times between paychecks, and never disagreeing in front of me. My dad was as present in my daily life as his undesirable schedules working as a corrections officer, then a police officer, would physically allow, and so it felt totally natural when my he joined us for the celebration that year. It was hot, as Florida tends to be even in late November, but my cousin and I were resolved to pretend otherwise, he in his red flannel shirt and I in a violently yellow turtleneck. We were optimistically dressed in a deluded anticipation of colder weather, both in real life (Orlando, four hours north of our home, had been expected to experience a cold front with exotically cold temperatures as low as 60° Fahrenheit), and in the artificial fjord that we were hoping to ride and re-ride through at least three times. But when we arrived at the Norway pavilion, our plans were put on hold. The doors to the ride were closed, and there were a couple of employees regretfully informing barely-interested patrons that it had briefly malfunctioned and was being repaired. This, too, was part of the Norway ride’s charm: a Disney World ride that doesn’t stop and start for a few minutes at a time (sometimes when you are still on it, maybe at the crest of a roller coaster climb in complete darkness, or in the middle of a scene of Rome burning, complete with faux smoke that always smells like burnt bacon), is a ride that is too new, too thrilling, and not to be trusted. Anyway, we knew the drill. We told the Norwegians – actual Norwegians, because in EPCOT the employees of each of the eleven World Showcase pavilions are always from that particular country, a fact that is as nebulously uncomfortable as it sounds – that we would stay while the ride was being repaired. They seemed genuinely surprised that we would wait around any amount of time for such an unpopular attraction to re-open, but like us, expected that the wait wouldn’t be very long.
Fifteen minutes turned into thirty, and then forty-five. My mom wandered over to next-door Mexico and back for a beer. My cousin got rid of his flannel in favor of the t-shirt underneath, while I whined jealously about my inability to do anything about my turtleneck. One of the employees manning the entrance, a pretty young blond woman, came to apologize for the wait and to again express her surprise at our patience. My aunt took this as an opportunity to explain proudly that we came to Disney World every year, and that the Norway ride was one of our very favorites; my dad, who’d been casually sampling the international beverage options in each country’s pavilion so far, took it as his cue to make small talk with a pretty young blond woman by asking her if she’d ever heard the song Norwegian Wood by the Beatles. (To his credit, she hadn’t.) I wouldn’t understand this was flirting until my mom and aunt started teasing him mercilessly about it a couple hours later, and every waking moment thereafter for the rest of his life. If you are reading this, my mom and my aunt are still making fun of my dad, right now. I just checked. He’s taking it pretty well.
Tags: ashley gallagher , childhood , disney , family , nostalgia
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Maelstrom was the best, and the fact that they've replaced it with some Frozen bullshit really plants my ornamental bulbs 2" deep. One of the best parts of the World Showcase was that it wasn't nearly as Disneyfied. Now…not so much. :(
My family was just talking about Maelstrom over dinner the other night, actually, and remembering how much we all actually really liked it, despite how corny it may have been. This was an awesome story – thank you so much for sharing it.
Maelstrom was the catalyst in my childhood fear of trolls. In extended to a terrifying illustrated version of The Three Billy Goats Gruff and Ernest Scared Stupid , which gave me nightmares for weeks.
Imagine my surprise when I went back to Disney when I was 14 and discovered that the trolls were only about 6ft tall, and not the 20ft monsters I had created in my head.
You have no idea how glad I am to learn that someone else was scared by Ernest Scared Stupid.
ME TOO. Oh, god, I'm so glad I'm not the only one.
My brother and I were similarly obsessed with the Maelstrom. It was such a weirdly fun ride and you knew there would never, ever, be a line. We loved the trolls and obsessed over them in the gift shop although we were too cheap to ever actually buy one. I even have a photo of my teenage self in front of a giant troll in the shop. This article was like stepping back into my childhood trips to Disney, thank you!
Oh no!!!! I love the Norway ride, I had no idea it was getting the ax.
My family also loved the Norway ride! Though we weren't yearly visitors, we made a point to go each time we visited. Once, around '94, maybe? Then again in '96, for the 25th anniversary of the parks, and yet another time when I worked for Disney during college (I, of course, went many, many times during my tenure there).
I did get to ride it one last time during my honeymoon, and introduce my husband to the wonders of Maelstrom. He wasn't impressed with the ride, but he greatly enjoyed the School Bread from the cafe afterwards.
I'm doing the college program now! I haven't met anyone happy about the ride closing; Frozen is a very divisive movie here.
Let's all take a few minutes to watch the Maelstrom boats make their way to the great Disney warehouse in the sky: https://www.youtube.com/watch?v=-JBje0d5u2Y
Thanks for writing this. Man, this was my favorite ride in Disney World.
I cried a little watching this
My mother and I still take whatever opportunity we can to say "Yew are not the first to pass this vey, nor vill you be the last!" in that weird, hammy Norse accent.
This is making me all kinds of nostalgic. Suddenly I NEED to see the tiki room and the hall of presidents.
The tiki room had been taken over by an Iago robot the last time I was there, which was especially annoying because Iago was from nowhere remotely near Polynesia.
There was a small fire in the "Under New Management" version a couple of years ago, which may have damaged some of the new animatronics (it's Disney so no one really knows for sure). In any case, they used it as an excuse to go back to the original Tiki Room show.
I was able to ride Maelstrom one final time in September. I'm so sad it's closed, especially for a Frozen ride. Don't get me wrong, I love Frozen. But it's set in a fictional country that appears to be somewhere in Scandinavia – not Norway!
Ughhh. I loved the maelstrom ride. How dare they Disney-fy it with Frozen? The who point of Epcot is to promote OTHER major corporations and give you a break from the princesses!
Also, you kids should get off my lawn.
Also: https://www.youtube.com/watch?v=60BjkUtqxPE
I'm one of those much-maligned childless adults who goes to Walt Disney World at least two times a year, sometimes alone. When I was a kid, my sister and I rode it simply because it was one of the only rides in World Showcase. When I started revisiting the parks as an adult, I was drawn to Maelstrom pretty much more than every other attraction. It was an amazing mix of whimsy and confusion and thrill and kitsch and that delicious stagnant water smell. I found myself mesmerized by "The Spirit of Norway," the movie that, yes, I had always skipped to get to the gift shop faster. The 1980s computer! The shoulder pads! The blondeness! The vikings!!! It became my fear that Disney would dismantle "The Spirit of Norway" film to update it. I couldn't've conceived that Maelstrom would be going too. I cried actual tears when I heard it was closing.
"Norvay's spirit has alvays been — vil alvays be — adventure!"
If Norway's spirit is adventure, how come like every restaurant in Oslo closes by 9:30
I cannot stop laughing at this comment. Well played.
I also fell in love with Maelstrom when I went to Disney as a little kid, & I vividly remember returning as a teenager with then-best friend, her too-cool-for-school older brother, & her always-looking-for-a-chance-to-retaliate-against-constantly-being-teased-by-us little brother. I talked it up SO MUCH, & was SO INSISTENT that we ride it, &…let's just say they were unimpressed.
but shared nostalgia (& dismay at the inability to relive that nostalgia) aside, this was such a lovely piece about families & togetherness & sincere affection. I got a little choked up, & it had nothing to do with the dismantling of a charmingly corny ride.
This comment means so much to me, thank you!
Maelstrom was always my favorite in Epcot, followed closely by the charming ridiculousness that was Seabase Alpha. Which is, of course, also long gone. It was replaced by Finding Nemo.
Old Disney seemed so much more creative the New Disney.
Old Disney was at least partially about education.
Maelstrom was my favorite ride at Epcot. I'm so bummed that it's getting Frozenized.
Oh shit, I got to the end of this and got all teary-eyed! I was obsessed with Disney World when I was in elementary school: it represented safety and family and travel (safe, family-oriented travel!) and I was a lonely kid. RIP to all the weird quasi-educational EPCOT rides that have come and gone.
My cousins and I were at Epcot a few years ago and since our grandmother was Norwegian, they staged a mock battle in the gift shop wearing horned helmets and brandishing plastic swords at each other after we finished the ride. There is at least one photo of this. I was merely impressed that Epcot actually sold aquavit in their Norway concessions. Even if it is the harsh, cheap stuff I call "Danish lighter fluid."
Oh, this bums me out :-( I somehow got separated from the rest of my family at Epcot and spent the afternoon trying to find them again, and when I did, both of my sisters were talking about this ride that they took in Norway that I totally missed out on. I'm going back to Disney in a couple weeks, the first time since I was a kid, and now it doesn't matter anymore as I can't ride this ride :-(
(not really, I'm being hyperbolic, but still bummed)
No!! Loved that Norway ride.
The last time I was there in 2010 I mentioned to my girlfriend, whose family always skipped it, that the hostesses always pronounced "Norway" the same way in their goodbye spiel, stressing both syllables equally but with different tones, and like most things in the building I was endeared to it. And then she didn't say it that way.
The Norway ride was also a staple of my adolescence (coincidentally, with a cousin-who-was-basically-a-sibling). My dad would find a place between Mexico and Noway to watch the fireworks, and my cousin and I would run through the Maelstrom as many times as we could in the half an hour or so before the show started. To really date myself, we did the same thing with the original Mexico ride before the Norway pavilion opened. :)
I apparently went on this ride and didn't realize it til now. I thought it was a dream generated by my Norse-myth-obsessed preteen self, but I remember Odin and the trolls and the weird gift shop! o.o
Gah, how did I miss this last week? I am all about Disney articles on the Toast, and this one was especially delightful.
Maelstrom always seemed like a secret bonus ride to me. Hiding out in the "boring part" of Epcot (boring to me as a kid, lots of fun now), not based on a movie, and super weird. It was always fun to talk about with my younger siblings because they'd be like "do you remember a weird boat ride? with weird monster things? what was that about?" I like Frozen, but I'm bummed out that it's taking away Maelstrom. The whole point of Disney World in Florida is the "blessing of size"! There are so many places they could put a new attraction, but instead they choose to get rid of something unique.