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The Butter

Words That Should Actually Be Banned

1. Female when used to refer to a human woman.

2. Crazy when used to refer to your ex-girlfriend(s). They cannot all be crazy. Maybe it’s just you.

3. Bitch, in nearly every context, but particularly if you are referring to your romantic partner, a woman you don’t like, a woman who has spurned you, or really, any woman at all. Also, when gratuitously used in music ie: “Bitch, Don’t Kill My Vibe,” or “That’s how you let the beat build bitch,” or “I see two of my bitches in the club.”

4. Censorship, the cry of, when you have said something offensive and then resent that your offense hasn’t been warmly embraced.

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The Butter: FAQs

Why did you name this project The Butter?

Because butter is delicious and perfect on toast.

What other names did you consider?

The Jelly, The Jam, The Spread, The Preserve, The Toaster, The Oleo

What is your vision for The Butter?

The Butter’s vision is something I’m going to shape as I go along. I’m not a planner. What I do know is that we’re going to publish excellent writing with heart, grit, and intelligence. We’re going to publish writing that is thoughtful and nuanced, opinionated while leaving space for other points of view.

The Butter will cover my favorite things—the mess of living in this messy world, culture, books, movies, and Beyoncé. There will be a weekly advice column, Ask The Butter. The eminently talented Ashley Ford will be writing a biweekly column called Disrupted Domesticity. On Fridays, we will publish short fiction. We will not be publishing poetry even though poetry is awesome.

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Introducing The Butter: Roxane Gay Is Coming To Stay With Us

You cannot possibly understand how bad I am at keeping news to myself, nor what a toll keeping this particular news took on my frail and mortal frame, but please share in my joy: Roxane Gay is coming to The Toast, where she will be running our very first vertical, The Butter. She’s officially starting on October 15th, and there will be plenty more details to come, but in the meantime please join me in dancing excitedly about the room.

What is a vertical, exactly? Oh, it’s a bit hard to describe — it’s part of our company, but it’s also its own thing. Think of it as the FX to our FOX. Wait, is FX owned by FOX? I ought to know this. You’ll be able to visit it here. If you were raised Christian, think of it as part of a Trinity; eternally begotten of the Toast, God from God, Light from Light, true God from true God, begotten, not made, one in Being with the Toast.

What will this particular vertical be like? WHATEVER ROXANE WANTS IT TO BE.

Would you care to be more specific? Roxane says it will “focus on cultural criticism and personal essays that make readers think and feel.”

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